Sharanyan Sharma is an Award-Winning Full Stack Digital Marketer and a Certified Performance Marketing Consultant who worked with Forbes 2000, and Fortune 500 listed Startups and Large Enterprises over the past decade.
Today I closed a short sale of around $8600 on behalf of one of my JV’s (Joint Venture). As soon as the sale closed my JV shared a 30% instant commission to my PayPal account! Wait, Wait! I’m actually not doing anything special and I have 0% knowledge about Marketing.
My JV friend submitted a proposal to this customer quoting roughly $6000 with tons of modules and features! I had a chat with this customer and I clearly understood what he was “dreaming” then I modified the quote from $6000 to $8600 (Yes, a $2600 hike!)… And I removed almost 50% of the modules and features from this quote. I then resubmitted the proposal instantly with my JV friend’s permission via Skype. The customer approved this new quote within 2 hours and he paid 50% upfront!
The problem was, my JV friend’s company marketing manager created this proposal without reading or understanding the customer requirements like I said I didn’t do anything special I went through the customer requirements and crafted a proposal “Matching to the customer needs”.
Actually most offline/online businesses lose potential buyers with these small mistakes, create your own brands and products as per your buyer’s expectation, improve your marketing strategy using consumer research and product research! Each and every day you are losing potential sales because of you, but still, they need your services, aren’t they?
Shopping at the city center or running errands around your local town lately? While doing these regular chores, if you look closely, you will find huge changes have taken place over the recent years. I’m living in Northern Province Vavuniya City, but No matter where you live, I think the little guys- the small stores, independent business owners are all disappearing. At least in my local town, the majority of them can’t be found anymore. Most of the local small families running stores offering the homely personal touch are now being all swallowed up by the latest market dominants, the supermarkets, and the chain stores which sell almost anything and everything you may need for the day to day life.
It is a really depressing and pathetic scene where numerous out-of-town retail parks and supermarkets are uprooting the locals and taking their places. Virtually, each major town or city is basically a carbon copy of one other. Anywhere you travel; there is not much diversity or change you can find anymore. In every city or town, it’s the usual brand of coffee shops, all the same, cloth stores, the usual chains of garden care companies, DIY or the same restaurants or electrical outlets. These small businesses owners are struggling to survive a losing battle and are losing their lifeblood as it is being sucked out.
The exciting news for small businesses is that the recent E-Commerce revolution has introduced a whole new level playing field offering everyone a fair chance to become an internet business giant very easily enabling everyone to enjoy big profits. The internet carries the free information flow and everyone’s looking for their necessities. These are the local folks – People living in your own area, Your customers with the biggest potentials.
Check out the recent statistics and you’ll get your proof. The trend of researching products and services online is increasing every year as more and more people are getting easy access to high-speed internet facilities. Also, the smartphone revolution and tablet devices have been a big help. But still, they buy OFFLINE! Grab full advantage of the E-Commerce concept, put your innovative ideas into effect and watch your business flourish. Make this approach, your competitors did and they are doing well. Keep reading and find out how you too can bring out your ‘A Game’ and someday become an online business giant.
Getting Started Online
Promoting business on the web can be quite overwhelming. This is one of the many reasons why small business owners postpone their advertisement plans over the internet. On the web, there are numerous advertisement techniques available, and not having a clear idea might cause trouble deciding where to start from.
Many local businesses dip into the online marketing world and after some time they give up as the expected results don’t show up.
Internet marketing is efficient and fruitful but it’s not a magic wand that will help you get rich overnight. You know your business by heart, so, now find an easy and simple approach to let the others know.
Not all marketing methods work well for all types of business ventures, but below are some basic things which literally almost any business venture, no matter which sector the venture is related to, can certainly help you to mark your presence on a large scale over the internet without draining your account dry.
Your Online Income Generation Machine – Your Website
You don’t have to create an expensive website with all the singing and dancing works of art. The site should be updated regularly and be search engine friendly. Designing a fully functional and yet profitable website is an extremely daunting task. So, small businesses owners usually leave all the designing and technical works to the hired contractors. This sometimes turns out to be an expensive mistake. Website designers are capable of making stunning-looking website designs complete using every bell and whistle.
For example, if you were running a car dealership, you would not trust the car mechanics to run your marketing campaigns. He may be a damn good car mechanic, but it is almost unlikely that the mechanic would also be an expert authority on marketing. Hand the control of the marketing campaigns over to him and pretty soon you’ll be out of business. Allowing your website designer to run the website for you would put you into similar situations as mentioned above.
Of course, they come with excellent design skills, but they are not experts on marketing in most cases. Only a few website designers completely understand the effective search engine optimization techniques, or how to present compelling sales information or advertisements which effectively pre-sells the products and services you intend to put on the shelves. Believe me; nobody wants a website designer who only focuses on eye-catching designs with pretty-looking but absolutely pointless gimmicks providing Zero efficiency. Below some tips are presented that will help you run your website with total control and eventually you’ll be running a website providing a healthy profit.
1. Think straight and be sure about what it is that you really want. You want and need a website working 24/7 with regular earnings. Be clear about exactly what task each web page is expected to accomplish and design them accordingly. Also, in advance, decide what kind of customers your website is trying to attract.
For example, are you interested in showing off your products via an online brochure or do you want to sell those on the website?
Do you want the webpage to collect the visitor’s contact details or just want the site to let the consumers know your contact details? To keep the customers updated you can go for a blog or newsletter delivery.
2. Place your offers and make the Buy and contact details clearly visible on the website. People buy online to save time. So, if you want more online buyers, make the Buy button clearly seen. Make sure that your contact details are visible bright and clearly on each web page, so, the customers can call you if needed.
Social media allow you to connect with your target audience and have a two-way effective conversation. But it can be easy to forget that not everyone who finds your social media profiles will speak your language, or be able to relate to your region’s latest trends. Social Media Marketing is the Secret Weapon for any offline; online business and Brands. Big MNC’s and Small Business owners use social media platforms to capture the attention of their target audiences. That’s why I’ve created a special short report about Basic E-Commerce Strategies and transform your Business Online using Social media and search Engines. Don’t worry I’m not going to ask you to subscribe to my mailing list, but if you like my short report then you can subscribe to my blog to receive Regular updates via email notification.
I hope my short report will help you create some amazing ideas about your business and Brand. Just hit reply to this post and let me know what you thought, please.
A few months back, I had a meeting with the higher management of one of the Sri Lankan Private banks. The agenda of the meeting was to discuss project funding as well as another business proposal. I myself and the company General manager Nivethan met them and explained everything about our project concept and functionality.
Almost instantly we were discouraged by the bank officials for some irrelevant reasons!
The reasons they gave were entirely irrelevant with respect to my business concept. I would have accepted their reasons if they were anywhere close to my project concepts. Having said so, they gave a completely different explanation from unacceptable angles.
The reasons that they gave are as follows:
The project concept came from a Vavuniya based company and most importantly we proposed an unrivaled innovative world-class start-up concept.
The person asking for the fund (Me) doesn’t hold any traditional Degree and yet plans to conduct the business in a professional manner.
The third reason is totally unacceptable and most Sri Lankan Tamil entrepreneur’s start-up proposals are rejected for this reason.
We let them talk and they said lots, but none of the reasons they provided are related to our project concept. Normally, I love people who discourage me and my strength! I take their words seriously and try to work out my weaknesses.
My biggest motivation is Just to keep challenging myself! A few weeks back, I received an award from the Asian Pacific Entrepreneurship. The award was given to me for being the “Emerging Entrepreneur of The Year 2013 “and every Colombo-based Sri Lankan daily newspaper had my photo and company name on it. Today, I received a letter from the top management of the same bank; saying that “Hi Sharanyan Sharma, We wish you all the very best for your success and if you need any financial support please contact us we are ready to help beyond our boundaries “.
My Response for The Bank Who Rejected Me
But all I can say now is,” Sorry it’s too late “! Because the project is already executed and launched with a different source of funding. And YES! Still, I’m from Vavuniya, the very same uneducated guy and still having the third common reason. What has happened to you now? Why are you guys looking at me?
I’m not complaining about the Bank or the Management, I’m trying to say “To run a business or to launch a product, education and ethnicity is not important; you need to have a clear vision and confidence about your concept “ Prepare to die for your concept!
I would like to say to this Bank is, “Thank you very much for your wishes, Still, I’m living in Vavuniya and I didn’t get my degree yet, most importantly I’m still a Tamil! According to your “Bank policy”, “I am not eligible for your financial support and I’ve decided to NOT to learn more about your offers and I’m also not going to move from Vavuniya and I can’t change my ethnicity. So, the choice is yours.
“As bill Gates said ” It’s fine to celebrate success but it is more important to heed the lessons of failure”
Since 2008 I am doing all my business online, and most of my customers are Europeans or Americans. I have multiple options for accepting online payments through 2Checkout, CCnow, Skrill,Payza and Payoneer. but a majority of my clients (Both Europeans and Americans) use PayPal for electronic transactions. But, the PayPal restrictions in Sri Lanka are leaving me in a fix. I do agree that PayPal is a secure and trusted online payment processor available for 202 countries and 25 currencies, There is no doubt, PayPal already captured the market like a storm, but the restrictions alone are rendering it useless for me.
According to a regulation passed by PayPal. Any adult (18+) Sri Lankan can open a PayPal account and associate their Credit Card with it to send money or make payments. However, the Sri Lankan account holders cannot be used by the bearers to Collect or accept payment from anywhere in the world. If you are a Sri Lankan digital marketer or Doing business online then I’m sure you are already aware of this issue.
Why do Srilankan ICT Entrepreneurs Need PayPal?
PayPal is required by all ICT Entrepreneurs and Online Marketers. Sri Lankan Internet Marketers provide intangible services online, and therefore they need to have an option for receiving payment online via virtual currency. Owing to its popularity, a majority of Internet Marketers and E-marketers (across the world) use PayPal to pay their service expenses and charges, thus making it a universally acceptable form of receiving and making payments. We do have Payza (formerly known as Alertpay), Skrill (formerly known as Moneybookers), and 2Checkout support in Sri Lanka, but the unique fact about PayPal being the universally accepted and most secure payment process still holds true.
Without Having a PayPal withdrawal function, many Sri Lankan Internet marketers are facing problems, such as the following:
1) Insecure PayPal Account Due to The VCC Account Usage :
To extend the spending limit, PayPal users must verify their account with a credit card, address proof, and bank account. Due to the credit card verification process, most internet marketers are forced to use VCC (virtual credit card) verified insecure PayPal accounts to receive payouts and sales from their customers and buyers, while others choose to do without it. It’s NOT illegal, but it’s not recommended, owing to the fact that from time to time PayPal may request a credit card statement, and it may lead to an account seizure if you are unable to provide the required details.
2) Forces to Create “Fake” PayPal Accounts :
Creating international accounts in the name of Friends and Relatives by submitting their proof of documents as verification, then handling all the transaction activities from Sri Lanka using a local IP or by using VPN ( Virtual Private Network). Strictly illegal, but still being followed by many in Sri Lanka. All these activities are against the PayPal TOS ( Terms of Service), so if PayPal catches your logs then the user account will be blocked, and you’ll need to give a valid reason with proof. As a matter of fact, even that is against the Securities and Exchange Commission Sri Lankan Law. Most Internet Marketers aren’t knowledgeable about these legal issues.
3) Losing Business Opportunities for No Good Reason:
In early 2011 I provided a quote worth $6700 for a Conversion Optimization project to one of my Canadian customers. The customer was happy with my proposal and quote, but said, “As is this is my first business relationship with you, so I will pay this amount via PayPal. Thus, in the case of a problem, I can file a dispute.” His decision couldn’t be questioned due to the nature of this business. I replied saying, “I do accept PayPal payment using 2checkout.com, so it’s not a problem for me.” He paid through PayPal to my 2co account, and I received two more $9000 orders, and I’m still doing business with him today. The truth is that if I didn’t have a 2checkout.com account, I would have lost this customer and of course, I would have lost my $18,000-valued project, which was not only a financial milestone for my business but also an opportunity to form a great partnership.
4) Indulging in Dangerous Money Exchange Schemes:
I’ve noticed that some of my students are using this method, even when I’ve told them not to do this. However, people don’t like the truth, and they cannot be entirely blamed because we don’t have a legal way in Sri Lanka yet. These users just generate VCC verified PayPal accounts using their relative’s and friends’ profile details, and transfer their current PayPal balance to a third person via a payment processor like Payza, Moneybookers, Liberty Reserve, Ucash, or the Western Union, for a commission. Obviously, it’s against the payment processing law. If you are dealing with any online transaction, then the payment above should be done for any “Valid & Legal “purpose only. Transferring payment against commission is not a legitimate option, and it’s a serious violation of the payment processing law. Sometimes the exchanger may scam & disappear with the money, meaning the sender could lose their hard-earned money within a matter of seconds, with no one to blame but themselves.
5) Having to Bear Unnecessary Charges:
However, if the payment comes from PayPal (except for credit/debit cards), 2checkout.com will deduct an “Extra” payment processing fee. So, I paid another “unwanted commission” to 2checkout.com. This could have easily been avoided if I had a PayPal account with Accept and Withdraw facility. Without the PayPal Accept/Withdrawal facility, many Sri Lankan Entrepreneurs, Freelancers, Internet Marketers, and E-marketers are losing golden opportunities every day.
My Opinion On Government Rules and Legislation’s
I am disheartened to say that I know for a fact that we will never receive any support from the government even if we abide by their rules or laws! In our personal lives, we can have whatever we like, but when we are doing business online or offline, it is best to abide by the rules and legislation of the country and business rules to stay clean and run the business with respect.
Don’t Opt for Unethical Tactics to Withdraw Money from PayPal!
Yes! I’ve seen so many Sri Lankan Internet Marketers sharing tips like “Withdrawing money from Sri Lankan PayPal Account” or “Accepting PayPal payments from Sri Lanka.” I really appreciate that at least some of our people are trying to figure out the methods to overcome this problem. I know there are ways out there to get money into this country via PayPal, but I also know that all of those ways are illegal, and some are purely misleading. If you are an underground IM’er ( Internet Marketers) then it’s no problem – it’s your life, go ahead and do it your way. But if you have a clear vision and need to be a successful Internet Marketer or professional E-marketer, then abide by the rules and follow the right path.
What PayPal Alternatives Are Available?
2checkout.com is the one and the only feasible way to get money in Sri Lanka from overseas. If you have a 2checkout account, then you can accept credit cards, debit cards, E cheques, PayPal, and 2checkout Express Checkout Payments. Simply signup to a 2checkout Account, then contact risk@2co.com to speed up your application process. When the account is active, then start to integrate your website or issue invoices from your 2co admin panel. Customers will pay your invoice through their PayPal account without any problem. Yes, you have to pay a $49 2checkout signup fee and a 2.8% transaction fee. However, I can get you a 2checkout.com account free of charge, in a legitimate way of course. This is an opportunity. Just reply in the comments section and I will let you know how to save the signup fee of $49 and get a 2co account with a $0 investment.
Payoneer – The Smart Way to Get Paid Almost instantly
If you are a verified 2co vendor then you can apply for a Payoneer debit card from your vendor admin panel. Make sure to provide all the necessary information and don’t forget to generate a minimum of $30 in sales before you apply for a Payoneer card. You will receive the card within 14 days via courier or if you are a wealthy person then select express courier, you will have the card within 3 days. Now, simply activate the card, then set weekly or monthly payouts from the 2checkout “Banking” option.
So, now you will start receiving all your 2checkout.com earnings to your Payoneer card within a maximum of 48 hours. Also, you can apply for a virtual US banking account through Payoneer, and it’s a legal way to have a checking account from the US. Use the opportunity while it’s legal and available
How to Receive Remittance from 2checkout to your SriLankan Bank Account
I use Sampath Bank and DFCC bank to withdraw both, my personal and business funds from 2checkout.com, and it’s 100% legal. CBSL will monitor and remit your payouts to the relevant SWIFT accounts, and there is nothing to worry about. Let’s say if you set up the weekly withdrawal; then you will receive your payouts every Friday to your bank. Usually, all these SWIFT transactions are handled by the “Inward Remittance Department”. So if this is your first transaction or you’re getting more than a $10,000 payout, then you should first inform your bank EBU manager or inward remittance department before getting the payment. Also, do not forget to provide them with relevant payment proof to speed up the approval procedure. However, this is not mandatory, as the bank will ask you to provide the documents if they need them for verification. Currently, I’m getting more than $30,000 value payouts in a single shot without having any problems. But I have faced quite a few problems with CBSL and banks in the past. Now, they have the records about my company and me – who I am and what I’m doing here, so all my payments are fast-tracked. NOTE: If you are withdrawing funds from the banks to your company or personal account, you will receive taxation notification automatically from IRD. So don’t forget to pay the due taxes on time. There are two reasons why we need to pay tax.
When Doing business in any country, we should pay tax (a straightforward and ethical fact).
If our Sri Lankan government or CBSL notices the amount of taxation they are generating from Internet Marketers and E-marketing businesses from Foreign Remittance, they might appreciate us, and maybe, they would then help Internet Marketers to improve their business and remove the PayPal restrictions (I’m not sure on this, it might only happen in my dreams!)
Is there a way to ask Government and CBSL to Help Us?
There is no point in starting petitions or writing our thoughts on blogs or forums because Sri Lankan authorities don’t have the time to read our feedback. Neither are they going to understand how we are struggling with our business proceedings in Sri Lanka. However, if you see RBI (Reserve Bank of India) actions; they are taking every necessary action to support Indian e-Marketers by curbing the PayPal restrictions for Indian entrepreneurs and maintaining a balance in the Receipt/Payment System.
We don’t need to push PayPal because they don’t have the time to know about the situation in our country. PayPal may still think Sri Lanka is a dangerous country and that money laundering, violation and crimes are still going on here. But we can’t tell PayPal, “No it’s not like that, we are good! Just remove the restriction and see the activities!” Before anything, we need to contact our Sri Lankan Government to get help regarding this issue. Needless to say, if our dreams do come true, then the Sri Lankan Government will start receiving a decent amount of “Foreign Remittance” from around the world, and of course we can see lots of E-Marketing businesses and the Internet Marketers booming in the future as well.
Okay! But, how can we approach the Government?
The Central Bank of Sri Lanka monitors all E-transaction activities, but they aren’t aware of the importance of the PayPal restrictions! But ICTA knows its importance very well, so it’s better that we contact CBSL or the government with the help of ICTA. Nowadays ICTA activities are really amazing, and they are helping build new start-ups and society. If I talk to ICTA alone, nothing will happen. But if “we” are going to talk with ICTA together then they will listen to our prospect. We need to first grab their attention and only then can approach the CBSL Authorities with valid proof.
What is in Store for The Government?
I’m not saying that we can’t run any E-commerce business in Sri Lanka without PayPal. But, what I am trying to say is that if we receive the support from SL Government and PayPal, we will contribute to Sri Lanka’s economic growth, with at least, 0.0001% from our taxation + transaction fees.
There is an update from Central Bank of Sri Lanka Governor Ajith Nivad Cabraal on his views about the first Q&A session on Twitter. He also emphasized the role of social media in helping reach society and in good governance. He also highlighted the status of PayPal being enabled for accepting payments to be implemented in Sri Lanka.
What is your take on this guys? Are you facing any of the issues I mentioned? We need to come together to see big changes happen in Sri Lanka. Share your feedback below 🙂
SEO or search engine optimization is a very powerful tool with the help of which you can improve the rankings of your website. Of the many ways that help you achieve the same, adding links and backlinks is the best. But more often than not certain links get added to your website which might be considered as bad links by search engines like Google. In order to solve this problem of bad links and help you to remove them, Google has come up with very powerful bad link removal software known as the Google Disavow.
What is Google Disavow?
Getting caught up in link spam is very easy and there are many web mischief-makers who keep adding irrelevant and bad links to popular sites resulting in the website getting a warning message in the Webmasters Tool regarding these. In order to stop Google and other search engines from taking further action against your website in the future, you have to ensure that these spammy links are deleted from your webpage.
Doing this manually takes a lot of time and more often than not, some links tend to be left behind. This is where Google Disavow comes in the picture and allows you to inform Google about the links you want to disavow from your website.
What does Google consider as “unnatural links?”
Unnatural links are those which grossly violate the quality guidelines set down by Google. These links can be part of a paid link scheme or link exchange.
• A link scheme typically uses paid links to manipulate the amount of traffic received by a website thereby increasing its ranking process
• Link exchange deals with the group of websites who have an understanding among themselves to display links and banners of member websites so as to increase the popularity of all the concerned websites.
Buying and selling of links is a common way of increasing the popularity of websites but they violate the SEO quality guidelines set by Google and are hence considered to be illegal.
How to isolate these bad links?
The Webmaster tool has an option that gives information with regards to all the links that have been added to your site along with the date on which they were attached. This will help you not only to find out links which were not uploaded by you but also help you to make a list of the links you want to disavow.
How does Google Disavow work?
In order to take advantage of this powerful tool, you have to visit the new Disavow links page on Google and ask it to overlook these links when accessing your website.
This can be done in the following way
Prepare a list of all the sites and domains you want to disavow and upload it onto the page preceded by a comment relevant to it.
When making the file containing the list, the following points should be kept in mind
Comments should be preceded by disavowing or deleting
The full URL of the link to be blocked should be given
Domain should be succeeded by the sub-domain to ensure the entire domain is blocked
The list prepared has to be uploaded as a file.
This procedure comes to an end when you click on done in the dialog box.
Care must be taken while uploading the list since it can only be edited and reloaded till such time as you do not complete the process. Once you complete the whole process, the links will be disavowed, and thereafter any change you require is a long drawn process.
In this digital age, online business & marketing is growing to be an indispensable element of a company’s marketing strategy. A lot of the corporate companies are making use of the power of web to reach out their targeted customers.
Search Engine Marketing and Online Lead Generation are two of the significant components of online marketing. While Search Engine Optimization (SEO) is the key to render search of your business web site fruitful. Without proper SEO, you surely can’t reach mass audiences through popular search engines like by Google, Bing and by Yahoo.
On the other hand, Effective implementation of SEO requires synergy between the IT and the business policymakers. The Search Engine Optimization (SEO) Workshop will aid a great deal in creating a bridge to bring the concept and strategies closer.
Objectives of the SEO Workshop
The workshop is aimed at understanding the general concepts of the functioning of search engines and how they rank every single webpages on web. The concepts will help in developing webpages that are search engine friendly and highly ranked by the search engines. It will also help to fetch more Pre qualified traffic & enhance the conversion rate.
Search Engine Optimization Training – Learning Outcomes of the SEO Workshop
1. Fundamentals of the Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
2. Development of search engine friendly website following effective search optimization strategy.
3. Research & find High Paying keywords for the targeted user base.
4. Research on the competitors and formulate niche specific strategies & Google Analytics
5. Organic Link Building strategies & introduction to algorithm used by Google.
6. Fundamental & Advance SEO self audit & checklists
7. Self-Diagnosis of Technical SEO Issues & their fixes
Who Should Attend?
1, Marketers
2, Brand Managers
3, Web Designers and Developers
4, Webmasters
5, E marketers and Online Media Agency
Session 2: ( Private Event )
31/08/2012 – 2PM-4.30PM – Preparing Effective search optimization strategy to develop search engine friendly website.
04.45PM – 06.15PM – Research and discover profitable High Paying keywords for target market.
06.15PM – 06.45PM – QA & Networking
Session 3: ( Private Event )
01/09/2012 – 09AM-11.45AM – Competitor Research and Niche Research Strategic Plan and Google Analytic
11.45AM – 12.30PM – QA & Networking
Session 4: ( Private Event )
02.00PM – 04.30PM – Organic Link Building strategies and Google Algorithm Introduction
04.45PM – 06.15PM – Basic and Advance Search Engine Optimization Self Audit and Checklists
06.30PM – 07.30PM – Self-Diagnosing Technical SEO Issues and Fixes
07.30 – 07.45PM – QA & Networking
Address
Gateway Institute of Jaffna
Address : #347,Kasthuriar road,Jaffna.
Contact : Mr.Anuraj – 0777769751
Google just added a new update Penguin to their algorithms for their search engines. This update reorders the importance of links and how they are handled. SEO optimization techniques have had very specific guidelines for getting quality links to increase your page rank. However, due to SEO over-optimization by unscrupulous marketers, the new Penguin update was released. It is now essential that you have penguin recovery help to overcome the impact of this update. You can fight back using certain Penguin recovery tips.
In the past, the greater the number of links to your web page, the higher in value it was considered. This gained it a higher ranking. That is true to a point. However, this new update will keep link schemes from enabling a site from using dishonest links to get a higher ranking than it deserves. No longer will ranking be primarily based on the number or even quality of its links. Now, other factors will enter into the algorithm. Penguin recovery techniques include making use of alternative determinants to overcome the impact of this update.
As you know about Google Panda Updates, but this Penguin recovery period for your site can be long or short, depending on the SEO techniques you have been using that are no longer going to be accepted. Though it will take work, analysis of your techniques, and ongoing monitoring of what your site is doing, it can be done following specific Penguin recovery techniques. These are basically just legitimate SEO optimization tips. You may not need to engage each of the tips that follow, but pick the ones that stand to be most beneficial to you.
The first of the Penguin recovery tips is to improve your content. Gone are the days when keywords could just be mentioned in general content that had little to do with the topic. Be sure to have content that is very closely related to the keyword. Also, make sure that the content is the best possible. Make sure that it is quality writing and that it gives valuable information to your reader. This one Penguin recovery hint will do more toward getting your ranking restored than anything else.
Other Penguin recovery tips relate to the links you have. There are some things you can do to improve the quality of those links and improve your ranking. The major one is to improve the focus of your links, making sure their subject matches yours. Bulk link schemes that give you lots of links, but are of poor quality or unrelated content, will no longer work. Even if you have many good links you can still be penalized with the bad links that offset them. Also, make sure that your anchor text is used naturally. These link hints should give you a lot of Penguin recovery help.
Another idea is looking at the big picture, thinking long term, and keeping on top of what is happening with your site. True, you might get a temporary ranking with dishonest practices, but may then lose it.
You should write smaller sites and/or move some of the content to another domain. Don’t practice exact domain matching. That no longer works as a plus. Though the update by Google may seem devastating, and certainly hits smaller businesses more than larger ones, with careful monitoring and following some Penguin recovery tips, it doesn’t have to be the end of your business.
When it is business, taking the product and services to the customers in a superb way is the best and effective solution to grow the profits. This is the reason why most of the businessmen turned their eyes towards social sites. At present there is one social site that has captured the hearts of the masses recently, it’s not Twitter or Facebook; it is called Pinterest. Yes, it is true that the number of users is so high for Pinterest and the rate of growth the same is growing at tremendous rates. This made the modern business think and act towards pin interest for business.
There is no doubt at present each and every business with social media marketing dreams would know how to use Pinterest for business. Pinterest works as a superb ladder that connects the business directly with the customers in the way they like it. And in case if you have any doubt about how Pinterest helps the business to grow, here is the explanation for you. Using Pinterest for business brings you a new way to promote your products and services to reach more targeted people. Here let us share how Pinterest for business helps to drive traffic to the website and build brand recognition.
You should have a clear-cut idea about how to use Pinterest for your business to make the most out of Pinterest. Business growth can be doubled within a short time with the promotion of your business through Pinterest. The volume of searches on Pinterest for varied products and services is getting high these days. So why can’t you think about promoting your services and products through Pinterest boards? Here are some Pinterest tips for you that bring the clicks for your website.
Pinterest for Business – Pinboard image on Pinterest
The size of the images plays a great role in making the most out of Pinterest. The image on your boards should be tiny, but look bright. There should not be too dead space around your image. This makes the people click on the image or on the whole board in anxiety to get more. Use saturated or bright colors for your graphics. This helps a lot in catching the attention of people visiting Pinterest.
Use your people on Pinterest
Pinterest as said is an excellent social media where countless clicks fall in a day to search, share fun, watch photos, and more. Photos always can create a good impression. Hence another excellent way to use Pinterest for your business is to upload photos of vendors, staff, and customers. It is better to not use photos with messy desks in the background of photos taken at parties. Showcase each person’s personality through Pinterest. Take photos of your customers or staff with your products and make it creative. In case if you provide services take the photos with any catalog in the hands of staff or customers in a way that the photo intends to say something to the Pinterest visitors.
Most businessmen have a doubt about how to get the most out of Pinterest. The best answer for this is sharing. Sharing is social and this is what brings real success for your business through Pinterest.
Pinterest works well when you can inspire others. In short, Pinterest is all about creating interest and inspiring others. You can use Pinterest to create interest in the customers about your product or services. Giving inspiring ideas to share with interesting photos to watch for your customers will bring them to what you do through Pinterest.
How to make sales through Pinterest will be a question that everyone wishes to get the answer to. An excellent Pinterest tip for this is to add price to your pinned item. This makes people make decisions on the spot and make online shopping through Pinterest. Moreover, your post when mentioned with rates automatically gets listed under Pinterest’s gifts section. This gives an easy reach of your products to customers.
Offer discounts through Pinterest
Pinterest itself provides something new for every visitor and user. Giving discounts through Pinterest make your board something special for every visitor and helps a lot in increasing the business through Pinterest. Offer an exclusive discount only for Pinterest visitors on a weekly or regular basis. This is one of the great Pinterest business tips that help you to bring your follower back to your boards frequently to give you long-term and profitable Pinterest business.
It is not 100% or 200%. The rate of visits on Pinterest grew by 4000% in the past six months! Pinterest received 11 million amazing hits just in one week. So it is your time to turn Pinterest into the best platform for promoting and doing your business or service.
The 23rdof February in 2011 can be easily called the black date for many site owners. That day Panda Update started its work and the specialists compare the program with a hurricane that can quickly ruin the years of your labor. Many site owners criticize Panda – and it is easy to understand. The great number of sites lost traffic and traffic means money, as you see. Let’s try to be objective and find out the pros and cons of Google Panda Update.
Pros and Cons of Google Panda Update
Google Panda Update has a complicated algorithm. No one knows exactly the main “ingredient in the recipe” from Google – the principles of its work. But it is known that the new program has so-called “two layers” in its algorithm that help to low the rank of sites with the content of low quality and not interesting design. Thus, theoretically, if you have the design of high quality, easy navigation, many interesting articles, and a reasonable amount of advertisement, and then you can hope to occupy the leading position in the list of Google now.
Among cons the site owners mention such points like the amount of advertisement – who can tell exactly, what does it mean “too much”? Then it’s a pity that such interesting sites like Suite101, Ezine articles, and some others suffered from Google PandaFarmer Updates. The content there is really interesting, but it was written by simple writers and no one can prove that the information about the cancer treatment for example was written by a doctor and thus you can rely on it.
Content Plays an Important Part
The importance of content occupies one of the leading positions now. Google Panda Update is killing the owners of sites with the right and attractive links but without articles full of serious and interesting facts. If you want to be on top or at least not to fall down extremely rapidly, give the panda articles! The page rank of many famous sites fell down because of Google Panda Update.
Feedback from Amit Singhal and Matt Cutts
Amit Singhal and Matt Cutts try to stop the Internet revolution by giving an interview to the site Wired. They opened the mystery of Google Panda Update and told the smallest part of the secret of this system.
Before trying the new program, they sent the letters to many people who owned boxes at Google. They asked several questions that helped to form the standards of quality that lie on basis of Google Panda Update. Thus they asked people if they can write the number of their credit card at the site if they are ready to get the remedy from the side and give it to the child. They also asked, if the advertisement is annoying and what kinds of content are interesting for people. The answers helped to form the main criteria and they formed an algorithm from Panda.
What to Do to Occupy the Leading Position
Thus Google Panda Update will love you if the security of your site is high enough and you can protect your clients who left the credit card number at the site from unauthorized access to that information. If you have interesting and professional articles, if your design is attractive and the usability is easy and fast, the site will be successful. And forget about the great amount of advertisement – or your site will occupy the rightful place at the very end.
To some extent, Google Panda Update is a good idea as many site owners don’t care about their clients and print really boring articles with a lack of useful information. If you want to understand, if the articles at your site are good enough, simply ask yourself a question, if they will be printed in some newspaper or magazine?
Is Panda Update Final Variant?
Google Panda Update touched English sites as well as all the others of different areas and languages. Google Panda farmer Update is not the final variant and in 2012 about 550 modifications will take place. It is good news as maybe such interesting and popular sites like Ezine articles etc will occupy the rightful positions again. But there are people who are waiting for modifications with horror and are afraid that it will ruin their business on the Internet.
The rapid and continuous revolution is happening with the invention made by the modern era – the internet! There are wide ranges of opportunities produced and generated by this amazing online Internet Marketing system which allows people to earn money in the comfort of their homes. Therefore this exciting method of marketing has become more popular and sought means of marketing. In recent times Europe and other countries such as Bangladesh, India, Nepal, and Pakistan; there are advancements in the number of internet marketers who are earning thousands of dollars as income through successful internet marketing niche. But Srilanka has seen not many IM’ers who understand the value of time. This is because that they do not have a clear picture about the best IM niche that well suits our country, the skill of our people. These are the basic steps you need to implement in order to prepare yourself for internet marketing.
Internet Marketing Landscape in Sri Lanka
The beauty of internet marketing is that it is not necessary that you possess any kind of marketing kit or business guide. All you need is little knowledge about the operating skills of the computer and lots of spare time to utilize. Once you understand your skills you can Google and search for the perfect job that well suits it. You can start an internet marketing business at any shoestring budget and there are also possibilities for you to join any affiliate program with good reviews as a beginner. But it is essential that you be cautious with your money while investing in the virtual industry.
The simple way to accept & withdraw your earning:
Internet marketing deals with international clients and firms therefore you will need a virtual currency acceptable and payable source. PayPal is the accepted way of money transactions which is done in most of the European countries and many other E-commerce organizations around the globe. Creating your own account is a very instant and easy task once you sign up with PayPal. Once you become the privileged Srilankan PayPal owner you are eligible for using it for buying and selling products and services. But the biggest issue faced by Srilankan people is that we are not allowed to receive payments from others. But there are few secret tips available for accepting money from other PayPal account holders. The following are a few other alternate payment processors or gateways that support Srilankan holders. Following are the few-
1.PayPal – it is free and you can send and buy
Moneybookers: This is also free and you can easily send, buy, accept and withdraw
Payza: it is free and you can send, buy accept, withdraw and debit card
2checkout.com: this requires $49 for signing up which allows you to accept, withdraw and use the debit cards.
Payoneer, CCnow, Clickbank, and more
Recommended Internet Marketing strategies for Sri Lankan Online Marketers
1, Affiliate Marketing: Affiliate Marketing is a successful venture that can be shared between the online merchant and the owner of the website. The owner of the website is allowed to place advertisements that help in selling products or services by enabling them to visit the web page. And you receive a share of profit. But you should do some research and find the best affiliate program and sign up.
The niche of the modern trends are- web-hosting, Amazon and Click bank, etc such as
bit.ly/k0TnrF
bit.ly/mLvTR7
bit.ly/lA9l3r
2, CPA (Cost per Action) Marketing: Cost per Action or the Cost per Acquisitions is a cost-effective method of affiliate marketing where you get paid for certain actions for an advertisement. With the help of the CPA networks, you can start earning money once a prospect signs up and fills out a one-page form, email list, or even something as simple as filling out their zip code. These dealings are simple and easy which means more consistent profits and a huge conversion rate. Check the CPA affiliate accounts and other withdrawal options available from the huge list of CPA networks-:http://bit.ly/lhQkqY.
3, Freelancing: If you are a person with good writing and reading skills with good command of the English language along with typing talent then you can become a freelancer. A freelancer offers his or her services in the field of web designing, graphic designing or programming or content writing, and much more. But you need to concentrate and totally dedicate your Time, Effort, and talents in order to succeed exceedingly. The first step involved is that you sign up with any freelancing website that suits your dreams. Search for particular projects and start bidding. You can send your personal message to the clients while bidding with special emphasis on your talents and experience. Once the client accepts your bid then you can start your work with milestone payments through the Escrow method. You can start submitting your project reports and then request payments through Escrow. And you can easily withdraw your funds from Escrow to your payments site such as Moneybookers. Following are the popular and most trusted freelancing sites :
Freelancer.com
Odesk.com
Elance.com
Guru.com
Rent-acorder.com
Freelanceswitch.com
Scriptlance.com etc
4, Data entry Jobs: Every day I receive inquiries about the available Data entry jobs and opportunities in the land of Srilanka. But most of the Data Entry jobs available offered in the online sources are not trustworthy. There are few legit data entry businesses available but it is quite difficult and hard to find a worthy job. Therefore research and analyze well before signing up for the job to understand the assignment methods and business requirements to support response speed. The chief job work of the Data entry job is to collect the data, create reports, convert formats and documents, fill and submit the online forms. Analyze the company’s background, credentials, and payout methods and once you are satisfied with the credibility then sign up! But I am not ready to recommend any Data entry websites because of the numerous fakes and fraudulent companies online.
Other Online Business Opportunities:
Search engine Optimization Jobs (Online)
Social Media Marketing Jobs (Online)
Adsense, Co-op Adnetworks (Online)
Content Writing (Offline, Online)
Reselling & Referral (offline, Online)
Professional Business (Offline, Online)
Domain brokerage, Site Flipping ( Online )
There are many more legit online marketing opportunities available on the internet, simply Google it, you will find more and more! but pay more attention to legit business methods, do not fall any quick rich scheme business methods.
