Today I closed a short sale of around $8600 on behalf of one of my JV’s (Joint Venture).   As soon as the sale closed my JV shared a 30% instant commission to my PayPal account!  Wait, Wait! I’m actually not doing anything special and I have 0% knowledge about Marketing.

My JV friend submitted a proposal to this customer quoting roughly $6000 with tons of modules and features! I had a chat with this customer and I clearly understood what he was “dreaming” then I modified the quote from $6000 to $8600 (Yes, a $2600 hike!)…  And I removed almost 50% of the modules and features from this quote.  I then resubmitted the proposal instantly with my JV friend’s permission via Skype.  The customer approved this new quote within 2 hours and he paid 50% upfront!

The problem was, my JV friend’s company marketing manager created this proposal without reading or understanding the customer requirements like I said I didn’t do anything special I went through the customer requirements and crafted a  proposal  “Matching to the customer needs”.

Actually most offline/online businesses lose potential buyers with these small mistakes, create your own brands and products as per your buyer’s expectation,  improve your marketing strategy using consumer research and product research! Each and every day you are losing potential sales because of you, but still, they need your services, aren’t they?