Unquestionably, Local SEO is essential if your business focuses on the customers in the regions its products or services are based in. After all, who makes hot chocolate pudding in London and sells it in Paris. Unless, of course, the chocolate shop has grown significantly and opened a new branch in France as well. Besides, half of all Google searches seek local information. Therefore it’s…
Today’s consumers mandate personalized and authentic buying experiences on their preferred channels, in ways that matter to them. The internet, somehow, takes the model of tailored marketing to a completely new level. Static and periodic marketing approaches aren’t working anymore, then; what’s more? The huge quantities of data formed by our connected digital world allow a high level of personalization that has never been possible…
With Google’s ever-evolving algorithms updates, many of the old SEO practices become outdated quickly. Also, it’s becoming harder to outsmart the artificial intelligence and the machine learning technology set up by Google. If you’re really serious about SEO and want to build websites that are profitable in the future, you must keep yourself up-to-date about Google search algorithms and the changes taking place in them….
Google allows entities to claim their own Knowledge Graph Panel and become the authoritative owners and editors of the results within the Knowledge Panel. Making themselves stand out on Google search results is the topmost goal for many businesses. Especially for those businesses who solely run on digital marketplaces. You’ve likely to noticed Google’s Knowledge Graph Panel on the right-hand side of your search screen….
Hope you heard the news right? Yes, Google starts offering new Upgraded Google My Business Profile Program In April 2019, Google tested the idea of subscription-based services for Google My Business. Now it’s reported to be offering Upgraded Google My Business Profiles for a $50/month subscription. But, this new program is not officially announced yet. Apparently, this new service seems in the testing phase. Local…
From the way we network with people to the way we gather our information, we’re steadily moving everything online. And there is no exception for shopping as well. In recent decades, online shopping becomes a multibillion-dollar industry. Millions of people around the globe buying goods and services online and amid the COVID-19 pandemic it has increased more than ever before. One of the main reasons…
When it comes to LinkedIn, lots of people tell you what you should be doing, but what about what you shouldn’t be doing? LinkedIn is not just the place to find the right people but also to be found. Therefore, you need a LinkedIn profile that not only helps you get found but also will entice people to connect with you once they view your…
Having more than 675 million members from 200 countries, LinkedIn has cemented its authority as the number one professional social media network for corporates and job hunters to spread the word about their brand and products. With that being the case, LinkedIn is the go-to resource for anybody to get connected with different prospects from allies to clients, among other peers. In my previous posts,…
Unless, if you’ve been living in a forest cave for the recent decade. You already know the importance of social media to increase your brand awareness, generate more leads, and especially get more conversions. However, managing your presence on social media can be extremely time-consuming with so many diverse tasks like designing graphics, scheduling posts in different social media profiles, monitoring performance, tracking analytics, etc….
Google decided to give us a shocking surprise in May, like an unexpected knock out from behind….. Yes, I can hear you saying – Ouch, it hurts Unfortunately, this is the present scenario of Webmasters and SEO guys. On May 4th, Google’s Danny Sullivan confirmed in his tweet that Google started to roll out its second Core Algorithm Update of 2020 which is officially called…
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